Import Relational Xml Data into sql server 2012

<Order>
  <AmazonOrderID>1111-222-33</AmazonOrderID>
  <MerchantOrderID>111-222-33</MerchantOrderID>
  <PurchaseDate>2014-08-03T18:11:11+00:00</PurchaseDate>
  <LastUpdatedDate>2014-08-03T18:11:14+00:00</LastUpdatedDate>
  <OrderStatus>Pending</OrderStatus>
  <SalesChannel>Amazon.in</SalesChannel>
  <FulfillmentData>
    <FulfillmentChannel>Amazon</FulfillmentChannel>
    <ShipServiceLevel>Standard</ShipServiceLevel>
    <Address>
      <City>bangalore</City>
      <State>karnataka</State>
      <PostalCode>560038</PostalCode>
      <Country>IN</Country>
    </Address>
  </FulfillmentData>
  <OrderItem>
    <ASIN>B00AW9A53Q</ASIN>
    <SKU>SiM13</SKU>
    <ItemStatus>Unshipped</ItemStatus>
    <ProductName>Chicco 500ml Body Lotion</ProductName>
    <Quantity>1</Quantity>
    <ItemPrice>
      <Component>
        <Type>Principal</Type>
        <Amount currency="INR">390.0</Amount>
      </Component>
    </ItemPrice>
  </OrderItem>
</Order>

how can i import this xml data into relational tables. i have 2 tables one is Order and another is items.i wanna insert below mentioned line in order table with as primary key.

   <AmazonOrderID>111-222-333</AmazonOrderID>
  <MerchantOrderID>1111-3333-444</MerchantOrderID>
  <PurchaseDate>2014-08-03T18:11:11+00:00</PurchaseDate>
  <LastUpdatedDate>2014-08-03T18:11:14+00:00</LastUpdatedDate>
  <OrderStatus>Pending</OrderStatus>
  <SalesChannel>Amazon.in</SalesChannel>

and order item in items table with amazonid as foreign key

 <OrderItem>
    <ASIN>B00AW9A53Q</ASIN>
    <SKU>SiM13</SKU>
    <ItemStatus>Unshipped</ItemStatus>
    <ProductName>Chicco 500ml Body Lotion</ProductName>
    <Quantity>1</Quantity>
    <ItemPrice>
      <Component>
        <Type>Principal</Type>
        <Amount currency="INR">390.0</Amount>
      </Component>
    </ItemPrice>
  </OrderItem>
</Order>

please anyone can provide solution for this..i will be very grateful.