XSL Apply template with OR

I want to apply a template but only for the first match. Suppose I have a xml like:

<cd>
    <title>Red</title>
    <artist>The Communards</artist>
    <country>UK</country>
    <company>London</company>
    <price>7.80</price>
    <year>1987</year>
</cd>
<cd>
    <artist>Joe Cocker</artist>
    <country>USA</country>
    <company>EMI</company>
    <price>8.20</price>
    <year>1987</year>
</cd>

Note that the second CD has no title node. and xsl:

<xsl:template match="title">
  Title: <xsl:value-of select="."/><br/>
</xsl:template>

<xsl:template match="artist">
  Artist: <xsl:value-of select="."/><br/>
</xsl:template>

If there is a node title I want to apply that template and otherwise I want to apply the template for artist. I'm trying something like

<xsl:apply-templates match="title | artist"/>

But there then it will use both ones, and I only want the first one to be applied. So if there is a title, use that one, otherwise use the artist. Can this be done in such a way or only by using <xsl:choose>?