dynamic inline style in altova stylevision 2015

I'm new with Altova Stylevision 2015 and I need help in designing something like below and output to PDF format:

Source XML:

<catalog>
   <book id="bk101">
      <author>Gambardella <strong>Matthew</strong></author>
      <title>XML Developer's Guide</title>
      <genre>Computer</genre>
      <price>44.<superscript>95</superscript></price>
      <publish_date>2000-10-01</publish_date>
      <description>An in-depth look at <strong>creating applications 
       with XML.</strong></description>
   </book>
   <book id="bk102">
      <author>Ralls <strong>Kim</strong></author>
      <title>Midnight Rain</title>
      <genre>Fantasy</genre>
      <price>5.<superscript>95</superscript></price>
      <publish_date>2000-12-16</publish_date>
      <description>A former architect battles corporate <strong>zombies, 
      an evil sorceress</strong>, and her own childhood to become queen 
      of the world.</description>
   </book>
</catalog>

XSLT snippet (for HTML):

<xsl:template match="strong">
  <b><xsl:apply-templates/></b>
</xsl:template>
<xsl:template match = "superscript">
  <sup><font size="3"><xsl:apply-templates/></font></sup>
</xsl:template>

What I want is to dynamically format the 'strong' element to be 'bold' and 'superscript' to be 'superscripted'.

The XLS is working for HTML output but not for the PDF output. I really need the PDF output (in XSLT 2.0).

I tried dragging the 'author' element into the Design but the PDF does not display any text for the 'strong' and 'superscript' text, just blanks.

Much appreciate any help!