How to get an element's name with XPATH?

I'm using google docs to import and display some xml data. The formula I'm using is this:

IMPORTXML("http://ift.tt/1znd1pZ, "/*"))

The returned data is as follows:

<user_statistics>
    <last_30_days>49</last_30_days>
    <last_7_days>49</last_7_days>
    <total_users>1532</total_users>
</user_statistics>

And the spreadsheet displays the following:

________________________
|  49  |  49  |  1532  |
------------------------

I would like however to display the data name along with the data itself so that I could display my data as follows:

__________________________________________________
|  last_30_days  |  last_7_days  |  total_users  |
--------------------------------------------------
|      49        |      49       |      1532     |
--------------------------------------------------

So how can I use xpath to fetch the element's names along with their data?