how to pick and pass two parameters while running a bat file?

I'm doing automation to perform application migration. Created a .bat file with the below code

cd c:\bin\

apputility.bat c:\backup\migration.xml

Now I want to run the same .bat script to migrate multiple applications by picking up two strings from an excel file. passing those two strings to the migration.xml file. so whenever The bat script runs it needs to run the same migration.xml by passing those to strings. The excel file will be like this

app1 app1

app2 app2

app3 app3

app4 app4

whenever the .bat runs,it should run passing "app1" "app1" parameters into migration.xml. If there are 4 rows it needs to run 4 times.

Thanks in advance and hoping for the quick assistance.