Java WebService adding CDATA field in response

I'm working on a webservice where, i created the wsdl and generated the java classes using apache axis2.

The problem I'm trying to solve is, while creating web service response I have to set text with special characters like Books & Pens Or Value is <10> in some of the fields. I am looking for ways to just put these field content in CDATA sections.

Example response my WebService has to send:

<BOOKSHOP>
  <ITEM><![CDATA[BOOKS & PENS]]></ITEM>
</BOOKSHOP>

I'm not able to find a way to do this. I have googled but found no solution.

Any help would be really appreciated.

I'm aware of converting these special characters explicitly into

 & amp ; or & lt; 

but that does not work for us. Also, We want to put just the required fields in CDATA and not entire XML response. I tried @XmlCDATA but it works only if my text is XML structured.