#1054 - Unknown column 'name' in 'field list'

I have this XML:

<product>
<id>3</id>
<name>myname</name>
<price>$34.00</price>
</product>

I also have a mysql table:

+-----------+--------+-------------+
| ID        | Title  | Price       |
+-----------+--------+-------------+
|         1 | title1 | $19.00      |
|         2 | title2 | $24.00      |
+-----------+--------+-------------+

I'm trying to insert the xml file into the table with this code:

LOAD XML LOCAL INFILE 'pathtothefile/filename.xml'
INTO TABLE mytable
ROWS IDENTIFIED BY '<product>'
SET ID = id, Title=name, Price=price;

But I get this error #1054 - Unknown column 'name' in 'field list'