Move row entry up by one depending on value in column to the left

I would like to know how to move a row entry up or down in sql server depending on the value on the column to its left. For instance, this is my table:

nodetype localname text
1        events    NULL
1        event     NULL
2        id        NULL
3        #text     21515 
2        side      NULL
3        #text     Away
2        type      NULL
3        #text     Goal 
1        result    NULL
3        #text     <b>Robin Van Persie</b>Goal

Anything with #text from column 'localname' I wish to move the row entry from column 'text' up by one. So 'id' corresponds to 21515, 'side' = Away, 'type' = Goal and 'result' = Robin Van Persie Goal . I'm not sure of the query to modify the table...